Would Bill Gates have aired Laptop Hunters? – Apple 2.0: “‘Anyone who has taken time to dissect the Microsoft ads (as so many have), knows they’re full of holes big enough to drive a truck through.

‘Microsoft clearly knows this. The ads didn’t just accidentally end up being crafted in a way that’s quite misleading. The problem for Microsoft is that they really, really felt compelled to take on Apple, so much so they did it even though they didn’t have a leg to stand on. Someone promoted the argument that in the current recession, Apple’s weakness was price. It’s a weakness, but not as big a one as Microsoft wants to believe, not based on Apple’s sales.”

One of the questions that simply never get answered. Why does Microsoft feel the need to advertise Windows at all? It’s the dominant player in the market, everyone and his dog has used or is using it. Why do they think it needs selling? Given that they continually show a complete lack of marketing savvy when compared to just about anyone, taking on the supreme masters at Apple at their own game is just silly.