Making Facebook Pay. Luring cautious brands to social sites
“Social networks like Facebook and MySpace can be scary places for big marketers.”
“Who knows what kind of vulgar or offensive material resides on their heavily trafficked pages? Fearful of plastering their brand images next to uncontrollable personal content, advertisers have been slow to move big chunks of their marketing budgets to the sites, despite the lure of massive audiences.”
One or two smaller companies selling ads on social networks are having some success getting major accounts. RockYou in Redwood City California has successfully sold campaigns for Volkswagon, General Motors and GAP